Kosair Charities has launched a new corporate sponsor recognition campaign — and in keeping with the organization’s branding, it’s kite-themed.
The new Kosair Charities Corporate Kite Club recognizes companies that have contributed more than $5,000 to the organization in the course of the charity’s fiscal year, not including individual employee contributions.
Those companies will have their names and logos displayed at Kosair Charities’ more than 60 events that year and will be thanked in person by executives of the Louisville nonprofit organization.
“We feel this is a good way to recognize their contribution,” said Vicky Weber, senior vice president of business relations and marketing.
The 2015-16 class of Corporate Kite Club members includes 42 businesses, who contributed a total of $300,000 in the fiscal year that ended in October, said Erin Fowler, director of communications and special events. Althought the program is new, Kosair Charities has decided to retroactively recognize qualifying corporate sponsors from 2014, too.
Fowler said Kosair Charities also hopes the program will encourage more corporate sponsorships in the future.
Companies can join the club by sponsoring an event, donating directly or by creating an event or campaign to raise funds, she said.
One example of a continuing corporate sponsor is Louisville-based Epic Insurance Solutions, which helps with Kosair Charities’ Capes for Camp program. The program is a weeklong superhero-themed camp, “Camp Quality,” for children with cancer or who are in remission, according to the charity’s website.
In 2014, Epic donated superhero capes for the kids and raised more than $13,000 to support the camp. This year, Epic’s contribution to the camp was closer to $30,000, Weber said.
This year’s Corporate Kite members are listed on the Kosair Charities website.
Baylee Pulliam covers these beats: health care, health insurance, media/marketing, retail, minority and women’s affairs, human resources, environment.
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