in.Mode Marketing

Open position: Part-Time Marketing Assistant

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Responsibilities

  • Marketing administrative support for various clients
  • Manage marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the audiences for in.mode clients
  • Write editorial content
  • Monitor, listen and respond to users in a “social” way while cultivating relationships.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee social media design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog) for all clients.
  • Design, create and manage promotions and Facebook ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an advocate for the clients in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media, Public Relations and other assigned projects
  • Monitor effective benchmarks for measuring the impact of Marketing. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the client industry
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining relationships, online and off.
  • Is a Team player with the confidence to take the lead and guide other team members when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

28-32 hours per week
Office Hours: M,T, Th, F then since there is social outside office hour required.

PLEASE DO NOT EMAIL OR CALL anyone on the team unless we contact you. You will be contacted if you qualify. Thank you for your understanding.

Job Type: Part-time

Salary: $25,000.00 /year

Job Location:

  • Louisville, KY 40206

Required education:

  • Bachelor’s degree

Required experience:

  • Marketing: 2 years
  • Social Media Marketing: 2 years
  • Public Relations: 2 years
  • Photoshop: 2 years

Apply on Indeed. No phone calls please.

in.mode is hiring: Social Media Manager (part-time)

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Social Media Manager (part-time)

Objective: in.Mode Marketing seeks a Marketing Specialist to manage and contribute to the daily operations of the company.

Hours: 24-28 hours per week, M,W,Th,F 10 a.m. – 4 p.m. (in office & events), schedule may vary based on client needs, definitely will need to work outside normal office hours

Responsibilities

  • Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the audiences for in.mode clients
  • Write editorial content
  • Monitor, listen and respond to users in a “social” way while cultivating relationships.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog) for all clients.
  • Design, create and manage promotions and all social campaigns.
  • Compile reports for clients showing results (ROI).
  • Become an advocate for the clients in SocialMedia spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in SocialMedia tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the SocialMedia campaigns.
  • Monitor effective benchmarks for measuring the impact of SocialMedia programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in SocialMedia. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managingcontent development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of SocialMedia platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the client industry
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining relationships, online and off.
  • Is a team player with the confidence to take the lead and guide other team members when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning SocialCustomer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Must have a college degree.
  • 1-2 years of experience required.

Submit resumes: erin@inmodemarketing.com

Qualified applicants will be sent a short questionnaire to match requirements for the position. Application process closes on April 15, 2016.

Client News: Kosair Charities launches Kite Club to recognize corporate sponsors

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Kosair Charities has launched a new corporate sponsor recognition campaign — and in keeping with the organization’s branding, it’s kite-themed.

The new Kosair Charities Corporate Kite Club recognizes companies that have contributed more than $5,000 to the organization in the course of the charity’s fiscal year, not including individual employee contributions.

The new Kosair Charities Corporate Kite Club recognizes companies that have contributed more than $5,000 to the nonprofit in the course of the charity's fiscal year, not including individual employee contributions.

The new Kosair Charities Corporate Kite Club recognizes companies that have contributed… more

FILE PHOTO

Those companies will have their names and logos displayed at Kosair Charities’ more than 60 events that year and will be thanked in person by executives of the Louisville nonprofit organization.

“We feel this is a good way to recognize their contribution,” said Vicky Weber, senior vice president of business relations and marketing.

The 2015-16 class of Corporate Kite Club members includes 42 businesses, who contributed a total of $300,000 in the fiscal year that ended in October, said Erin Fowler, director of communications and special events. Althought the program is new, Kosair Charities has decided to retroactively recognize qualifying corporate sponsors from 2014, too.

Fowler said Kosair Charities also hopes the program will encourage more corporate sponsorships in the future.

Companies can join the club by sponsoring an event, donating directly or by creating an event or campaign to raise funds, she said.

One example of a continuing corporate sponsor is Louisville-based Epic Insurance Solutions, which helps with Kosair Charities’ Capes for Camp program. The program is a weeklong superhero-themed camp, “Camp Quality,” for children with cancer or who are in remission, according to the charity’s website.

In 2014, Epic donated superhero capes for the kids and raised more than $13,000 to support the camp. This year, Epic’s contribution to the camp was closer to $30,000, Weber said.

This year’s Corporate Kite members are listed on the Kosair Charities website.

Baylee Pulliam covers these beats: health care, health insurance, media/marketing, retail, minority and women’s affairs, human resources, environment.

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Mint Julep Tours in the News

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In this week’s Monday Business Briefing, we told you about the consignment furniture store Eyedia vacating its Mellwood Avenue space on Jan. 8. Although they won’t say where they’ll open next, we do know now that Mint Julep Tours & Transportation will be taking over their storefront at 1631 Mellwood Ave.

The move by the tour company from their current NuLu headquarters will give them more space and a garage in which to park their fleet of vans and buses. The bourbon boom has helped create steady growth for their business, and the fact that their tours are entertaining, professional and fun keep people and businesses coming back.

“As the bourbon and tourism industries in Kentucky have grown, so have we,” said co-founder and owner Sean Higgins in a press release. “It was time we made a move that allowed us to continue to expand and grow. We’re extremely excited about this new space and can’t wait for the opportunities that will come along with it.”

The 7,000-square-foot building sits on the corner of Mellwood and Frankfort avenues, directly across from Apocalypse Brew Works. Mint Julep Tours plans on building a new garage on the property for its numerous vehicles, which should be completed this spring. They were able to secure a loan from the Louisville Metropolitan Business Development Corp. to assist with costs.

Sean and Lisa Higgins started Mint Julep Tours in 2008. | Courtesy of Sean Higgins
Sean and Lisa Higgins started Mint Julep Tours in 2008. | Courtesy of Sean Higgins
Higgins tells Insider he first heard the space might come open in the fall of 2015, and he expressed interest due to its location and space.

“It was an absolutely perfect match for us as it kept us downtown in the thriving Butchertown area and central to all the visitors and hotels we serve,” he says. “Since we have been growing not only in the tour market but corporate and social events, this plan will help our entire team collaborate in an open floor plan with a unique design element that Eyedia had created.”

One of the company’s newest tours, which began earlier this month, is a partnership with the Kentucky Derby Museum and offers guests a chance to see Triple Crown winner American Pharoah frolicking at the Ashford Stud Farm in Versailles, Ky. And Higgins says there’s lots more in store for 2016 as they partner with various distilleries for exclusive events.

Since the new headquarters is just a stone’s throw away from Apocalypse and just around the corner from places like Silver Dollar and Louis’s the Ton, I asked Higgins if there’d be opportunities for after-tour parties or pre-tour meet-ups, and it’s an idea he already had pondered.

“We will be hosting a grand opening with that same idea in mind,” he says. “Our team is anxious to be able to walk across the street and enjoy a cool beverage after a hard day’s work.”

For now, tours will continue to depart from the Mint Julep Tours Gift Shop inside the Galt House.

Read the original post by Sara Havens Visit Site

We are hiring: Full-Time Marketing Specialist with experience in Social Media and Public Relations

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in.Mode Marketing is seeking a Marketing Specialist to manage and contribute to the daily operations of the company.

Duties/Responsibilities:

Manage and execute Public Relations & Social Media Plans for multiple clients
Maintain Marketing & Public Relations planning calendars for all clients
Manage and monitor multiple Social Media accounts
Write, edit and send press releases for clients
Coordinate press release materials
Creative Writing ability to create blog, social content for multiple industries
Formulate, direct, and coordinate marketing activities for all clients
Create and implement protocols to ensure all project deadlines are met on time
Coordinate Media appearances
Help Coordinate Press Conferences
Build out and create content for use in Social Media and Public Relations Channels
Conduct market research studies and analyze findings
Monitor, review and report on all marketing activity and results
Support execution of marketing strategies for all clients
Coordination of client presentations & reports
Assist in managing day to day operations
Assist owner in overall client management
Attend client events for Social Media Support
Other Duties as assigned

Skills and Specifications:
Excellent communication skills are essential for client interaction
Proactive and willing to learn on the job
Able to work independently on the job, completing assignments and identifying potential problems before they happen
Exhibit creativity and resourcefulness
Efficiently work under pressures and deadlines to complete assigned task
Software knowledge: Social Media Reporting Software, PowerPoint/KeyNote, Microsoft Office, Google Enterprise, WordPress, content management systems, Hootsuite and more

 

Eligibility/Qualifications (required):

Bachelor’s degree in marketing, communication, public relations, social media or related field (required)
3-5 years relevant experience, minimum in Public Relations, Marketing, Social Media (required)
Must be familiar with current popular digital social media (e.g., facebook, twitter, pinterest, Instagram, Linkedin blogs, etc.)
Available some nights and weekends for client events
Salary range: dependent upon experience
Benefits:  Flexible Schedule, Paid Holidays, PTO, Phone Reimbursement

Submit resumes: erin@inmodemarketing.com by November 15, 2015

Qualified applicants will be contacted & sent a short questionnaire.